During the early days of the 2000 presidential campaign, Senator John McCain crisscrossed New Hampshire in a bus with the words Straight Talk Express emblazoned across the sides. As McCain, his staff and the press traveled together from town-to-town, the phrase, and the bus itself came to define his campaign.
Every time a political pundit wrote about traveling with McCain on the Straight Talk Express, it reinforced McCain’s brand as an independent straight-shooter. Moreover, every time the bus rolled down Main Street in some small New Hampshire town, or along I-93 from Concord to Manchester, it served as a rolling billboard for McCain himself.
While McCain’s presidential campaign was ultimately unsuccessful, the Straight Talk Express messaging resonated strongly with the public. So much so, that in 2008, when McCain ran for president against Barack Obama, he returned to the Straight Talk Express hoping to recapture the same magic.
Comfort and Advertising Combined
20-years later, many campaigns follow McCain’s example by affixing temporary branding to busses or RV’s. This approach makes sense. After all, political campaigns are grueling and often require frequent travel as candidates, staff and volunteers engage voters. Using a branded bus or motorhome as a campaign base provides workers with mobile office space. Many large motorhomes also come equipped with full kitchen and bathroom facilities, which can help make the tough work of campaigning more comfortable.
For candidates spending extensive time on the road, RVs can serve as a home-away-from-home — offering a private retreat from the demands of campaigning. When you include customized branding, these mobile office spaces and candidate retreats suddenly become valuable messaging platforms. They’re transformed into rolling billboards, traveling down the roads of America, spreading the good word along the way.
Customized RV Wraps for Your Campaign
Allstar Coaches can help your campaign create a customized rolling billboard. Not only do we offer a large selection of Class A motorhomes for rent, but our design team can also help brand your rental with custom RV wraps. All you need to do is provide the design, and we’ll create the template and install it on your campaign’s rental RV. Then, your 45-foot long mobile billboard will be ready to turn a few heads and change a few minds.
Our job doesn’t end once the motorhome leaves the lot. Allstar Coaches also provides 24-hour service and support for your rented RV. If you encounter any mechanical or system problems, our mobile technicians will get your RV up-and-running again as soon as possible, so your campaign can get back out on the trail.
Contact Us Today to Learn More
A branded RV can be a tremendous asset for any campaign. And Allstar Coaches doesn’t play favorites. No matter which side of the aisle you fall on, we can help create beautiful and effective RV wraps that send the best message to potential voters.
To learn more, contact Allstar today at (866) 838-4465. Or, you can fill out the contact form on our website, and we’ll respond right away. The political season is coming up fast, so don’t wait! Your voters certainly won’t.